WHSmith has become the latest high-street shop to ban the sale of fizzy energy drinks to under 16s.
The stationer joins stores including Asda, Waitrose, Tesco and Co-op who have also stopped minors from buying the drinks which have extremely high levels of caffeine and sugar.
Side effects can include diabetes, seizures, cardiac issues and high blood pressure.
The move comes after a campaign by TV presenters Eamonn Holmes, 58, and Ruth Langsford, 57, on Channel 5 consumer show Do The Right Thing.
Eamonn said: “It’s simply not right that high energy drinks are sold to young people.
“They are often passed off as increasing energy and mental performance and yet for the under 16s, they do anything but, as our report this week will show.
“They are legal highs on school lunch prices.”