Marks and Spencer’s latest Christmas special is flying off the shelves.
Its festive gin is proving so popular it is selling out in stores and customers face restrictions on how many they are allowed to buy.
Now shoppers are going to extreme lengths to find the ‘must-have’ new Christmas light-up snow globe gin.
Some have “spent weeks” trying to get hold of it, only for new stock to be snapped up in a jiffy, reports My London.
Overseas customers are even asking for the product to be shipped over, and it’s reportedly being bought and sold on the black market for much higher prices.
According to one M&S Facebook group, shoppers have had a lot of trouble getting their hands on the product.
“Hubby trying to get one of these for weeks,” one shopper said.
“Went this morning, they told him they had a delivery on Wednesday of 1,500….all gone.”
“Again another failing I’ve been trying to buy it for over a month!!” another added.
Even those who have managed to get hold of it had to show resilience and dedication first.
“I got mine in Blackburn this morning after going in every day for over a week, thanks Blackburn,” one shopper said.
And the craze has travelled even further afield.
“Just 18 Pound?” one fan said, “Its possible zu shippping to Germany?”
The gin liqueur comes in two flavours – clementine and new offering, rhubarb.
Both contain 23-carat edible gold leaf which creates a sparkly effect, which dazzles when shaken in the light-up bottle – just like a snow globe.
Customers across the country have been going so wild for it, with M&S stores declaring it as “Breaking News!” when they announce new stock on social media.
The craze has now got so out of hand, staff have been left with no choice but to restrict their gin-obsessed shoppers – limiting purchases at two bottles per customer.
But this still isn’t stopping some shoppers, who have turned to more devious ways of getting the goods.
“People are buying them up and selling them for about 30/40 pound on marketplace and ebay” according to one M&S fan on social media, returning to stores to build up their stock and sell on.
One screenshot even showed a bottle of the gin being sold for £50 on a random buy and sell website.
The gin at one point this weekend was entirely sold out on the M&S website due to “extremely popular demand”, but customers continue on their quest for a bottle.